<aside> <img src="/icons/rename_gray.svg" alt="/icons/rename_gray.svg" width="40px" /> Typography expresses hierarchy and brand presence.

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Let’s Understand what typography is and what does it contain.

What is typography?

Typography is the art of arranging type to make the written word more legible and aesthetically appealing. It has a variety of design applications, and it can be a useful tool for businesses that regularly use writing and typeface in their processes.

Typography is a visual representation of words and phrases. It combines the principles of visual design, font, lettering, color and several other aspects of print writing to create aesthetically pleasing banners, billboards, signs, magazine articles, website content, letters and letterheads and other types of printed publications and applications.

Elements of typography are:

1. Typeface - This represents the overall visual design of electronic letters and symbols, and it can include Garamond, Times or Arial, along with a wide range of other styles.
2. Font - Font refers to the specific style of typeface, along with a particular size, width and height.
3. Hierarchy - This is the overall structure of a written design piece, and it represents the relationship between the varying components in the text.
4. Alignment - Alignment simply refers to the direction of the text in a design, and it usually includes left alignment, center alignment and right alignment.
5. Style - Style or consistency refers to the additional formatting of the characters in a text, and it might include italics, bolding or strikethroughs.
6. Color - This refers to the color of the text, in addition to the color of the background that contains it.

Rules of typography:

1. Follow proper grammar rules & not make any grammatical mistakes.