<aside> 🎨 Cognitive Biases & Principles that affect your UX.
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Every time users interact with your product, they are introduced to the 4 categories of UX:
So to improve your USER EXPERIENCE, you need to understand the cognitive biases & design principles affecting those four decision-cycle steps.
👇🏻 Below is a list of cognitive biases and design principles for each category & 3 Product Psychology Resources.
If you want to learn more about behavioral psychology and mental models, we recommend these resources: